

A podcast for geospatial people. Weekly episodes that focus on the tech, trends, tools, and stories from the geospatial world. Interviews with the people that are shaping the future of GIS, geospatial as well as practitioners working in the geo industry. This is a podcast for the GIS and geospatial community subscribe or visit https://mapscaping.com to learn more
A podcast for geospatial people. Weekly episodes that focus on the tech, trends, tools, and stories from the geospatial world. Interviews with the people that are shaping the future of GIS, geospatial as well as practitioners working in the geo industry. This is a podcast for the GIS and geospatial community subscribe or visit https://mapscaping.com to learn more
Episodes

6 days ago
Geospatial Makers Start Buildng!
6 days ago
6 days ago
Geospatial Product Swiss Army Knife
1. The "Build It and They Won't Come" Trap
We have all seen it: a talented geospatial professional spends months—perhaps years—perfecting a technically sophisticated web map or a niche data service, only to release it to a deafening silence. In our industry, the "build it and they will come" philosophy is a fast track to zero traction.
Precision is the enemy of progress when it is applied to the wrong problem.
Daniel and Stella Blake Kelly explored a remedy for this pattern. Stella—a New Zealand-born, Sydney-based strategist and founder of the consultancy Cartisan—didn’t start with a master plan. She "fell into" the industry after being inspired by a lecturer with bright blue hair and a passion for GIS that rivaled a Lego builder’s creativity. Today, she helps organizations move from "making things" to "building products that matter" using a framework she calls the Product Swiss Army Knife.
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2. The 7-Step Framework: More Than Just a Map
Many geospatial experts suffer from a technology-first bias, prioritizing data accuracy over strategic utility. To counter this, Stella advocates for a disciplined, seven-tool toolkit designed to bridge the gap between GIS and Product Design:
- Vision: Establish a clear statement of what you are building and why it needs to exist.
- User Needs: Move beyond assumptions to identify real users and their specific friction points.
- Market & Context: Analyze the existing ecosystem (competitors, data, and workflows) to find your gap.
- Features: Ruthlessly prioritize "must-haves" to define a lean Minimum Viable Product (MVP).
- Prototypes & User Flows: Map out the user’s journey through the service before writing a line of code.
- Proof of Concept: Create a tangible, working version to prove the technical and market logic.
- Launch & Learn: Release early to gather real-world data and iterate based on evidence.
This structure forces builders to treat the "spatial" element as a solution rather than the entire product. To illustrate User Needs (Tool #2), Stella suggests using formal User Stories to step out of the technical mindset:
"As a solar panel marketer, I want to find potential customers with enough roof surface area so that I can reach out to them and provide an accurate quote."
By grounding the project in a specific human problem, the developer stops building for themselves and starts building for the market. As Stella notes:
"The thing about the product Swiss Army knife... is that it can be applied to almost any situation where there is an end consumer, where somebody is going to use the thing, the service that you make."
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3. The "200 Tools" Strategy: Programmatic Market Validation
Daniel shared an unconventional approach to product discovery that serves as a masterclass in Market Context (Tool #3). Leveraging AI, he has built nearly 200 simple geospatial tools—such as a "Roof Area Calculator"—not as final products, but as a "sandbox" for discovery.
This is Programmatic Market Validation. Instead of starting with a complex SaaS model, Daniel uses these micro-tools to find "winners" via organic search traffic. By observing where the internet already has unsolved spatial queries, he lets the market dictate which products deserve a full-scale build. In this new landscape, the barrier to entry has shifted: the competitive advantage is no longer "coding ability"—it is strategic experimentation.
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4. Not All Traffic is Equal: The High-Value Keyword Insight
One of the most surprising takeaways from this experimentation is the direct link between specific geospatial problems and commercial value. A general GIS data tool might get thousands of views, but a "Roof Area Calculator" generates significantly higher programmatic advertising revenue.
The reason? Market Context. The keyword "roofing" implies high-value intent; a user measuring their roof is likely in the market for a new one, making them incredibly valuable to advertisers. Understanding the commercial landscape surrounding a user's problem is the difference between a struggling hobby project and a viable MicroSaaS.
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5. The Precision Paradox: Why GIS Experts Struggle with UX
There is a fundamental tension between the geospatial technical mindset and the product design mindset. GIS professionals are trained to be exact, precise, and correct. Designers, however, are taught to be wrong, gather feedback, and iterate.
Daniel illustrated this with a "Hot Jar" anecdote. He once built a site where users were failing to move through the revenue funnel. Heat maps revealed the issue wasn't the data—it was the layout. Users weren't scrolling down far enough to see the critical action button. The data was perfect, but the UX was broken.
Stella emphasizes that building a product requires the humility to accept that "the best designers of products are the users themselves." Success often comes from moving a button or simplifying a flow, not from adding another decimal point of precision to the underlying geometry.
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6. Launching "Soft" to De-Risk the Rollout
The "perfectionism trap" is the primary reason geospatial products fail to launch. Builders fear that "releasing slop" will damage their brand. However, Stella suggests the Soft Launch (Tool #7) as a vital de-risking mechanism.
A soft launch allows you to:
- Prevent Stagnation: Avoid the "quiet abandonment" of projects that never see the light of day.
- Validate Demand: Ensure people actually want the tool before committing to months of development.
- Build Brand and Trust: In a world where anyone can spin up a tool with AI, trust is the ultimate differentiator.
Launching early ensures continuous improvement and prevents the high-stakes pressure of a single "grand opening" that may miss the mark entirely.
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7. Conclusion: The Final Ponderance
Building successful geospatial products is about empathy and process, not just pixels and polygons. Whether you are building a global API or an internal tool for a government agency, the principles of the Swiss Army Knife remain the same.
At the recent Phosphag workshop in Oakland, the range of products—from print maps to digital twins—all shared a common hurdle: the energy to push through the "perfection barrier."
As you look at your current projects, ask yourself: Am I building this because the data exists, or because a human has a problem I can solve?
Success in the modern landscape requires a diversity of skills—brand, marketing, and distribution. If you aren't embarrassed by your first version, you’ve already lost the market. Stop building in the dark. Get out there and build the thing.

Tuesday Feb 03, 2026
Vibe Coding and the Fragmentation of Open Source
Tuesday Feb 03, 2026
Tuesday Feb 03, 2026

Monday Jan 19, 2026
A5 Pentagons Are the New Bestagons
Monday Jan 19, 2026
Monday Jan 19, 2026
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Metric
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A5
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H3
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S2
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|---|---|---|---|
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Base Polyhedron
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Dodecahedron (12 pentagonal faces)
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Icosahedron (20 triangular faces)
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Cube (6 square faces)
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Equal-Area Cells
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Yes (Exact)
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No (Up to 2x area variation)
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No
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Max Resolution
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~30 square millimeters
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~1 square meter
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~1 square centimeter
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Global Hierarchy
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Yes (Single top-level world cell)
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No (122 top-level cells)
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Yes (6 top-level cells)
|

Thursday Jan 08, 2026
The Sustainable Path for Open Source Businesses
Thursday Jan 08, 2026
Thursday Jan 08, 2026

Friday Dec 26, 2025
Free Software and Expensive Threats
Friday Dec 26, 2025
Friday Dec 26, 2025

Thursday Dec 18, 2025
Mapping Your Own World: Open Drones and Localized AI
Thursday Dec 18, 2025
Thursday Dec 18, 2025
What if communities could map their own worlds using low-cost drones and open AI models instead of waiting for expensive satellite imagery?
In this episode with Leen from HOT (Humanitarian OpenStreetMap Team), we explore how they're putting open mapping tools directly into communities' hands—from $500 drones that fly in parallel to create high-resolution imagery across massive areas, to predictive models that speed up feature extraction without replacing human judgment.
Key topics:
- Why local knowledge beats perfect accuracy
- The drone tasking system: how multiple pilots map 80+ square kilometers simultaneously
- AI-assisted mapping with humans in the loop at every step
- Localizing AI models so they actually understand what buildings in Chad or Papua New Guinea look like
- The platform approach: plugging in models for trees, roads, rooftop material, waste detection, whatever communities need
- The tension between speed and OpenStreetMap's principles
- Why mapping is ultimately a power game—and who decides what's on the map

Tuesday Dec 09, 2025
From Data Dump to Data Product
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
This conversation with Jed Sundwall, Executive Director of Radiant Earth, starts with a simple but crucial distinction: the difference between data and data products. And that distinction matters more than you might think.
We dig into why so many open data portals feel like someone just threw up a bunch of files and called it a day. Sure, the data's technically "open," but is it actually useful? Jed argues we need to be way more precise with our language and intentional about what we're building.
A data product has documentation, clear licensing, consistent formatting, customer support, and most importantly - it'll actually be there tomorrow.
From there, we explore Source Cooperative, which Jed describes as "object storage for people who should never log into a cloud console." It's designed to be invisible infrastructure - the kind you take for granted because it just works. We talk about cloud native concepts, why object storage matters, and what it really means to think like a product manager when publishing data.
The conversation also touches on sustainability - both the financial kind (how do you keep data products alive for 50 years?) and the cultural kind (why do we need organizations designed for the 21st century, not the 20th?). Jed introduces this idea of "gazelles" - smaller, lighter-weight institutions that can move together and actually get things done.
We wrap up talking about why shared understanding matters more than ever, and why making data easier to access and use might be one of the most important things we can do right now.

Tuesday Dec 02, 2025
Reflections from FOSS4G 2025
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Reflections from the FOSS4G 2025 conference
Processing, Analysis, and Infrastructure (FOSS4G is Critical Infrastructure)
The high volume of talks on extracting meaning from geospatial data—including Python workflows, data pipelines, and automation at scale—reinforced the idea that FOSS4G represents critical infrastructure.
- AI Dominance: AI took up a lot of space at the conference. I was particularly interested in practical, near-term impact talks like AI assisted coding and how AI large language models can enhance geospatial workflows in QGIS. Typically, AI discussions focus on big data and earth observation, but these topics touch a larger audience. I sometimes wonder if adding "AI" to a title is now like adding a health warning: "Caution, a machine did this".
- Python Still Rules (But Rust is Chatting): Python remains the pervasive, default geospatial language. However, there was chatter about Rust. One person suggested rewriting QGIS in Rust might make it easier to attract new developers.
Data Infrastructure, Formats, and Visualization
When geospatial people meet, data infrastructure—the "plumbing" of how data is stored, organized, and accessed—always dominates.
- Cloud Native Won: Cloud native architecture captured all the attention. When thinking about formats, we are moving away from files on disk toward objects in storage and streaming subsets of data.
- Key cloud-native formats covered included COGs (Cloud Optimized GeoTIFFs), Zarr, GeoParquet, and PMTiles. A key takeaway was the need to choose a format that best suits the use case, defined by who will read the file and what they will use the data for, rather than focusing solely on writing it.
- The Spatial Temporal Asset Catalog (STAC) "stole the show" as data infrastructure, and DuckDB was frequently mentioned.
- Visualization is moving beyond interactive maps and toward "interactive experiences". There were also several presentations on Discrete Global Grid Systems (DGGS).
Standards and Community Action
- Standards Matter: Standards are often "really boring," but they are incredibly important for interoperability and reaping the benefits of network effects. The focus was largely on OGC APIs replacing legacy APIs like WMS and WFS (making it hard not to mention PyGeoAPI).
- Community Empowerment: Many stories focused on community-led projects solving real-world problems. This represents a shift away from expert-driven projects toward community action supported by experts. Many used OSM (OpenStreetMap) as critical data infrastructure, highlighting the need for locals to fill in large empty chunks of the map.
High-Level Takeaways for the Future
If I had to offer quick guidance based on the conference, it would be:
- Learn Python.
- AI coding is constantly improving and worth thinking about.
- Start thinking about maps as experiences.
- Embrace the Cloud and understand cloud-native formats.
- Standards matter.
- AI is production-ready and will be an increasingly useful interface to analysis.
Reflections: What Was Missing?
The conference was brilliant, but a few areas felt underrepresented:
- Sustainable Funding Models: I missed a focus on how organizations can rethink their business models to maintain FOSS4G as critical infrastructure without maintainers feeling their time is an arbitrage opportunity.
- Niche Products: I would have liked more stories about side hustles and niche SAS products people were building, although I was glad to see the "Build the Thing" product workshop on the schedule.
- Natural Language Interface: Given the impact natural language is having on how we interact with maps and geo-data, I was surprised there wasn't more dedicated discussion around it. I believe it will be a dominant way we interact with the digital world.
- Art and Creativity: Beyond cartography and design talks, I was surprised how few talks focused on creative passion projects built purely for the joy of creation, not necessarily tied to making a part of something bigger.

Friday Nov 28, 2025
Building a Community of Geospatial Storytellers
Friday Nov 28, 2025
Friday Nov 28, 2025
Karl returns to the Mapscaping podcast to discuss his latest venture, Tyche Insights - a platform aimed at building a global community of geospatial storytellers working with open data.
In this conversation, we explore the evolution from his previous company, Building Footprint USA (acquired by Lightbox), to this new mission of democratizing public data storytelling.
Karl walks us through the challenges and opportunities of open data, the importance of unbiased storytelling, and how geospatial professionals can apply their skills to analyze and share insights about their own communities. Karl shares his vision for creating something akin to Wikipedia, but for civic data stories - complete with style guides, editorial processes, and community collaboration.
Featured Links
Tyche Insights:
- Main website: https://tycheinsights.com
- Wiki platform: https://wiki.tycheinsights.com
- Example project: https://albanydatastories.com
Mentioned in Episode:
- USAFacts: https://usafacts.org
- QField Partner Program: https://qfield.org/partner
- Open Data Watch: (monitoring global open data policies)

Monday Nov 17, 2025
I have been making AI slop and you should too
Monday Nov 17, 2025
Monday Nov 17, 2025
AI Slop: An Experiment in Discovery
Solo Episode Reflection: I'm back behind the mic after about a year-long break. Producing this podcast takes more time than you might imagine, and I was pretty burnt out. The last year brought some major life events, including moving my family back to New Zealand from Denmark, dealing with depression, burying my father, starting a new business with my wife, and having a teenage daughter in the house. These events took up a lot of space.
The Catalyst for Return: Eventually, you figure out how to deal with grief, stop mourning the way things were, and focus on the way things could be. When this space opened up in my life, AI came into the picture. AI got me excited about ideas again because for the first time, I could just build things myself without needing to pitch ideas or spend limited financial resources.
On "AI Slop": I understand why some content is called "slop," but for those of us who see AI as a tool, I don't think the term is helpful. We don't refer to our first clumsy experiments with other technologies—like our first map or first lines of code—as slop. I believe that if we want to encourage curiosity and experimentation, calling the results of people trying to discover what's possible "slop" isn't going to help.
My AI Experimentation Journey
My goal in sharing these experiments is to encourage you to go out and try AI yourself.
Phase 1: SEO and Content Generation My experimentation began with generating SEO-style articles as a marketing tool. As a dyslexic person, I previously paid freelancers thousands of dollars over the years to help create content for my website because it was too difficult or time-consuming for me to create myself.
- Early Challenges & Learning: My initial SEO content wasn't great, and Google recognized this, which is why those early experiments don't rank in organic search. However, this phase taught me about context windows, the importance of prompting (prompt engineering), and which models and tools to use for specific tasks.
- Automation and Agents: I played around with automation platforms like Zapier, make.com, and n8n. I built custom agents, starting with Claude projects and custom GPTs. I even experimented with voice agents using platforms like Vappy and 11 Labs.
Unexpected GIS Capabilities: During this process, I realized you can ask platforms like ChatGPT to perform GIS-related data conversions (e.g., geojson to KML or shapefile using geopandas), repro data, create buffers around geometries, and even upload a screenshot of a table from a PDF and convert it to a CSV file. While I wouldn't blindly trust an LLM for critical work, it's been interesting to learn where they make mistakes and what I can trust them for.
AI as a Sparring Partner: I now use AI regularly to create QGIS plugins and automations. Since I often work remotely as the only GIS person on certain projects, I use AI—specifically talking to ChatGPT via voice on my phone—as a sparring partner to bounce ideas off of and help me solve problems when I get stuck.
Multimodal Capabilities: The multimodal nature of Gemini is particularly interesting; if you share your screen while working in QGIS, Gemini can talk you through solving a problem (though you should consider privacy concerns).
The Shift to Single-Serve Map Applications
I noticed that the digital landscape was changing rapidly. LLMs were becoming "answer engines," replacing traditional search on Google, which introduced AI Overviews. Since these models no longer distribute traffic to websites like mine the way they used to, I needed a new strategy.
- The Problem with Informational Content: Informational content on the internet is going to be completely dominated by AI.
- The Opportunity: Real Data: AI is great at generating content, but if you need actual data—like contours for your specific plot of land in New Zealand—you need real data, not generated data.
- New Strategy: My new marketing strategy is to create targeted, single-serve map applications and embed them in my website. These applications do one thing and one thing only, using open and valuable data to solve very specific problems. This allows me to rank in organic search because these are problems that LLMs have not yet mastered.
Coding with AI: I started by using ChatGPT to code small client-side map applications, then moved to Claude, which is significantly better than OpenAI's models and is still my coding model of choice. Currently, I use Cursor AI as a development environment, swapping between Claude code, OpenAI's Codex, and other models.
- A Caveat: Using AI for coding can be incredibly frustrating. The quality of the code drops dramatically once it reaches a certain scale. However, even with flaws, it’s a thousand times better and faster than what I could do myself, making my ideas possible. Crucially, I believe that for the vast majority of use cases, mediocre code is good enough.
Success Story: GeoHound
After practicing and refining my methods, I decided to build a Chrome extension. Every GIS professional can relate to the pain point of sifting through HTTP calls in the developer tools networking tab to find the URL for a web service to use in QGIS or ArcGIS.
- The Impossible Idea Made Possible: I had pitched this idea to multiple developers in the past, who were either uninterested or quoted between $10,000 and $15,000 to build it.
- The AI Result: Using AI, I had a minimum viable Chrome extension—GeoHound—that filtered out common geo web services within 3 hours. It took a few days of intermittent work before it was published to the Chrome and Edge web stores.
- Current Use: GeoHound has thousands of users (my own statistics suggest closer to or over 3,000 users, compared to the 1,000 shown on the Chrome store). While not perfect, it is clearly good enough, and this was something that was impossible for me just six months ago.
My Point: Now is the Time to Experiment
AI is here, and it will lead to profound change. Experimenting with it is vital because it will:
- Help you develop the skills and knowledge needed to meet the needs of the people you serve.
- Help you better understand what is hype and what is not, allowing you to decipher which voices to listen to.
We are moving from a world where information is ubiquitous to a world where knowledge is ubiquitous. Now is the time to be making sloppy mistakes. Don't let perfection stop you from learning how to make stuff that is going to be good enough.
If your work consists of repetitive tasks that follow step-by-step recipes, that's going to be a tough gig going forward. Long-term, there will be new opportunities, but you need to be experimenting now to be in a position to take advantage of them.
Resources Mentioned
You will find a list of the tools I've been experimenting with in the show notes.
- Automation: make.com, n8n, Zapier
- Voice/Agents: 11 Labs, Vappy, custom GPT (MCP servers)
- Coding Models: Claude (current choice), OpenAI's Codex, ChatGPT
- Development Environment: Cursor AI
- LLMs/Multimodal: Gemini (studio.google.com)
- Browser Extension: GeoHound (for Chrome and Edge)
https://chromewebstore.google.com/detail/nooldeimgcodenhncjkjagbmppdinhfe?utm_source=item-share-cb
If you build anything interesting with these tools, please let me know! I'd love to hear about your own experiments.